\u003cdiv class=\"rich_media_content\"\u003e\u003c!--NO_AD_ERROR_2--\u003e\u003cp style=\"text-indent: 2em\"\u003e\u003cstrong\u003e原標(biāo)題：微短劇不能比著“雷人”（銳見）\u003c/strong\u003e\u003c/p\u003e\u003cp style=\"text-indent: 2em\"\u003e“一胎99子”，人民日報(bào)人微短劇又出“雷作”。評胎女主角因懷上皇子，微短臨盆時(shí)天降祥瑞，著雷接連生下99個(gè)娃，人民日報(bào)人疊放成“金字塔”送進(jìn)皇宮……網(wǎng)友吐槽劇情，評胎話題沖上熱搜，微短平臺(tái)火速下架，著雷再次引發(fā)關(guān)于微短劇發(fā)展的人民日報(bào)人關(guān)注與討論。\u003c!--NO_AD_0--\u003e\u003c!--EOP_0--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_0--\u003e\u003cp style=\"text-indent: 2em\"\u003e“劇情翻車”折射出一些創(chuàng)作者“卷”符號、評胎造奇觀、微短博眼球的著雷“比雷”心態(tài)。細(xì)看不難發(fā)現(xiàn)，人民日報(bào)人該劇情節(jié)拖沓、評胎臺(tái)詞重復(fù)、微短人物“降智”，開頭的“一胎99子”是唯一的“記憶點(diǎn)”，只為博取點(diǎn)擊量。\u003c/p\u003e\u003cp style=\"text-indent: 2em\"\u003e這背后是唯流量論在作祟。相關(guān)報(bào)道顯示，該劇下架前播放量超4000萬，確實(shí)“收割”了流量。在一些創(chuàng)作者看來，視聽產(chǎn)品類型多樣，觀眾注意力格外有限，只能出“奇”制勝，靠“腦洞”打通流量出口，文化內(nèi)涵、藝術(shù)價(jià)值則統(tǒng)統(tǒng)讓位。你腰纏萬貫，我就萬億家財(cái)；你有特異功能，我有逆天絕招……久而久之，“比雷”成了一條賽道。\u003c!--NO_AD_1--\u003e\u003c!--EOP_1--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_1--\u003e\u003cp style=\"text-indent: 2em\"\u003e文藝作品從來都?xì)g迎想象力，但想象力要發(fā)揮推動(dòng)劇情、塑造人物、表達(dá)主旨的作用。\u003c!--SECURE_LINK_BEGIN_0--\u003e孫悟空\u003c!--SECURE_LINK_END_0--\u003e“72變”，對應(yīng)著生動(dòng)的形象，關(guān)乎克服艱難險(xiǎn)阻的故事，也蓄積著踏平坎坷成大道的敘事能量。反觀一些雷人情節(jié)，沒有合乎邏輯的背景設(shè)定，也不關(guān)涉形象塑造，甚至與主旨風(fēng)馬牛不相及。被這些炸裂的概念、情節(jié)、噱頭吸引而來的觀眾，越看越不知所以，深感“被忽悠”。\u003c!--NO_AD_2--\u003e\u003c!--EOP_2--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_2--\u003e\u003cp style=\"text-indent: 2em\"\u003e我們不必以名著的高標(biāo)準(zhǔn)要求微短劇，但注重內(nèi)容質(zhì)量的創(chuàng)作導(dǎo)向必須一再重申。已有從業(yè)者呼吁，流量思維不能代替創(chuàng)作思維，別讓個(gè)別作品“翻車”阻擋行業(yè)成長。研究者也在找原因、提建議：起初單一的投流、分集付費(fèi)模式，助長了流量至上的趨勢，加入分賬模式、會(huì)員模式、廣告贊助模式等，有望突破“唯流量論”的創(chuàng)作繭房。\u003c!--NO_AD_3--\u003e\u003c!--EOP_3--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_3--\u003e\u003cp style=\"text-indent: 2em\"\u003e打破“比雷”的惡性循環(huán)，為觀眾提供優(yōu)質(zhì)內(nèi)容選擇，需要營造良好的創(chuàng)作傳播環(huán)境。當(dāng)前，微短劇行業(yè)進(jìn)入提質(zhì)升級期，相對于多達(dá)6.62億的用戶群體和成千上萬的作品基數(shù)，精品的數(shù)量和比重還有待提升。面對“比雷”現(xiàn)象，只有制作方、傳播平臺(tái)、監(jiān)管方一起努力，激濁揚(yáng)清，持續(xù)鼓勵(lì)“走心”的創(chuàng)作，才有望根治頑疾。\u003c!--NO_AD_4--\u003e\u003c!--EOP_4--\u003e\u003c/p\u003e\u003c!--PARAGRAPH_4--\u003e\u003cp style=\"text-indent: 2em\"\u003e微短劇還是新生事物，當(dāng)精品化共識(shí)一次次轉(zhuǎn)化成叫得響、立得住、留得下的優(yōu)秀作品，創(chuàng)作的標(biāo)桿就會(huì)立起來，引領(lǐng)微短劇行業(yè)向上向前，形成健康繁榮的局面。\u003c/p\u003e\u003csection\u003e(來源:人民日報(bào))\u003c/section\u003e\u003cdiv powered-by=\"ex-editor\"\u003e\u003c/div\u003e\u003cstyle\u003e.rich_media_content{--news-tabel-th-night-color: #444444;--news-font-day-color: #333;--news-font-night-color: #d9d9d9;--news-bottom-distance: 22px}.rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.rich_media_content{color:var(--news-font-day-color);font-size:18px}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content{color:var(--news-font-night-color)}}.data_color_scheme_dark .rich_media_content p:not([data-exeditor-arbitrary-box=image-box]){letter-spacing:.5px;line-height:30px;margin-bottom:var(--news-bottom-distance);word-wrap:break-word}.data_color_scheme_dark .rich_media_content{color:var(--news-font-night-color)}.data_color_scheme_dark .rich_media_content{font-size:18px}.rich_media_content p[data-exeditor-arbitrary-box=image-box]{margin-bottom:11px}.rich_media_content\u003ediv:not(.qnt-video),.rich_media_content\u003esection{margin-bottom:var(--news-bottom-distance)}.rich_media_content hr{margin-bottom:var(--news-bottom-distance)}.rich_media_content .link_list{margin:0;margin-top:20px;min-height:0!important}.rich_media_content blockquote{background:#f9f9f9;border-left:6px solid #ccc;margin:1.5em 10px;padding:.5em 10px}.rich_media_content blockquote p{margin-bottom:0!important}.data_color_scheme_dark .rich_media_content blockquote{background:#323232}@media(prefers-color-scheme:dark){body:not([data-weui-theme=light]):not([dark-mode-disable=true]) .rich_media_content blockquote{background:#323232}}.rich_media_content ol[data-ex-list]{--ol-start: 1;--ol-list-style-type: decimal;list-style-type:none;counter-reset:olCounter calc(var(--ol-start,1) - 1);position:relative}.rich_media_content ol[data-ex-list]\u003eli\u003e:first-child::before{content:counter(olCounter,var(--ol-list-style-type)) '. 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